Stepping a bit beyond video, I’m personally delighted to see Web standards like HTML5 emerge. In the meantime, how about we give the devil (if that’s how you see it) his due, giving Flash credit for helping the world get this far?
Flash has all kinds of shortcomings helping address them is why I joined Adobe, for God’s sake! But Flash, as Winston Churchill might say, is “the worst except for all the others ever tried.” It will improve, as will competing implementations. Maybe that sounds harsh, but I find the Flash-bashing tedious and hollow. In the meantime, Adobe spends millions of dollars a year building & giving away software–for which content viewers & even content creators don’t have to pay a dime– to compensate for the rest of the world’s failure to get the job done. I don’t doubt that some video standard will eventually emerge & make its way into most if not all browsers. Microsoft is off doing its own thing.) That sucks. Firefox, which uses a different video format, is at 25%. (WebKit-based browsers remain in the single digits on the desktop. As a result, more than three quarters of online video now streams in Flash formats (up from 25% three years ago).Īll these years later, we still don’t have a standard, browser-native alternative, much less one that’s achieved widespread viewership. (Remember how you used to see sites offering multiple streams, making the user pick a player, because the content creator couldn’t rely on everyone being able to view one format? Good riddance to that crappy customer experience.) Content creators, whose income is proportional to their ability to reach customer eyeballs easily and reliably, have voted with their feet, moving to Flash. Macromedia was the only company that delivered truly ubiquitous (99% penetration) video playback. Without it, we’d all still be bumbling along. It’s the reason we have Hulu, Vimeo, and all the rest–and the reason that people now watch billions of videos per day (and nearly 10 hours apiece per month) online. It’s the reason that YouTube took off & video consumption exploded four years ago. (Competition makes everyone better.) But let’s also be honest and say that Flash is the reason we all have fast, reliable, ubiquitous online video today. (You know who’d agree? The Flash team.) It’s fine to hope for alternatives to take root. Let’s be clear: It’s fine to say that Flash is flawed it is.
Here’s a quick summary of my long piece below: Both authoring for & competing with the Flash Player gave me some good perspective. I like standards, and I have some experience here. I came to Adobe ten years ago to build an open standards (SVG)-based Web animation tool. (I don’t speak for anyone but myself.) This post is just my personal take on things.
I need to say a few things on that subject.įirst, let’s be very clear: I’m not on the Flash team.
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